Lagos, Lagos, Nigeria
Summary
Leading go‑to‑market and brand communications strategy for an ad‑tech startup. Engineered app launch to 10,000 downloads within first 3 hours and grew to 181,000+ BVN‑verified users through multi‑channel campaigns.
Highlights
Achieved 10,000 app downloads in 3 hours post‑launch
Scaled to 181,000+ verified users via integrated campaigns
Built brand communications architecture and media relationships
Ikeja, Lagos, Lagos, Nigeria
Summary
Led PR and digital strategy for major Netflix Nigeria title launches, shaping narratives for brands like Netflix. Managed red‑carpet events and media relations, delivering brand visibility and subscription growth.
Highlights
Shaped campaigns for Netflix Nigeria titles (e.g., Anikulapo, Queen Charlotte)
Managed talent at global press events (e.g., Johannesburg)
Delivered measurable uplift in brand visibility and subscriptions
Ibadan, Ogun, Nigeria
Summary
Managed digital presence across group entities, integrating SEO, advertising, content, and social strategy. Produced performance insights to improve ROI.
Highlights
Grew social media followership by ~55%
Boosted sales revenue by ~35% through multi‑channel strategy
Ikeja, Lagos, Lagos, Nigeria
Summary
Developed integrated digital media and PR campaigns for clients including MTV Base and MTV Shuga Naija, increasing brand awareness and engagement.
Highlights
Led digital strategy for MTV Base & Shuga Naija
Managed influencer campaigns and content calendars across social platforms
brand architecture, go‑to‑market strategy.
social media, SEO, performance marketing.
PR campaigns, media relations, event management.
narrative building, creative writing, content creation.
data analytics, ROI optimization, dashboard reporting.